Sania Mania goes global
Sania Mirza has been named as WTA's newcomer of the year for the year 2005. Sadly, 2006 hasn't really taken off for her as yet. But, I guess that is to be expected after the out-of-the-world 2005 that she had. I haven't seen any of her matches this year. So, I am not sure if there has been any improvement in her game, especially her second serve. However, I was shocked a couple of days back when an ad on ESPN for the sports brand Lotto featured Sania as the lone model. I guess I missed the transition from Sania being hyped just in India to her becoming a global brand!
If the Indian cricket team continues to throw up dismal performances like yesterday, maybe India will produce many more top-ranked tennis players in the coming decade? ... huh, I'm sure if India wins the ODI series, all will be forgotten. Sad. But, true.
posted by Harsha V. Madhyastha @ 10:58 AM
1 Comments:
Point to be noted here is that Sania Mirza is an Indian Muslim Girl - So thats like a triple whammy for advertisers. Thats why all the hype. She has not justified all the adulation she has recieved, and it doesn't seem like she ever will.
And I totally agree with indian_yuppies last line. An indian wins a bronze medal @ the olympics and the adulation he recieves is more than what the gold winner gets!
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